From Buzzing Festivals To Fresh Storytelling, Mumbai's Theatre Scene Is Hooking Gen Z

Call it cliche, but Mumbai has long been celebrated as the city of dreams, a pot-pourri of cultures, languages, and creative expressions. But in recent years, another title has been quietly claimed by the bustling metropolis—India's theatre capital. This shift is not only confined to the vibrant local theatre scene, but also to the growing influx of theatre festivals that bring together diverse audiences, ranging from seasoned theatre lovers to younger generations, including Gen Z.

Mumbai is home to two flagship festivals — Prithvi Theatre's Annual Festival and NCPA Theatre Festival, which include regional theatre festivals as well. This time the place is a host to Vasant-25 Gujarati Theatre Festival. Both of which have played an important role in expanding the reach of live theatre in the city and beyond. These festivals are not just changing the face of theatre in Mumbai; they are reviving interest in the regional languages, creating a platform for young and diverse theatre enthusiasts, and helping bring theatre back into the mainstream.

Theatre director, actor and producer Manoj Shah says these festivals are a celebration of art. “Festivals encourage youth to come and celebrate what we have created. It is not only for the youth but for all age groups. Theatre festivals are important for gathering and pulling the audiences to theatre,” says Shah, who will be performing at Vasant, the NCPA's Gujarati Theatre Festival.

Theatre gets real

The rise of theatre festivals in Mumbai is definitely a game-changer in how the public interacts with the stage. These festivals offer a variety of performances that range from avant-garde experimental plays to more conventional works in regional languages that give young people a chance to experience theatre in ways that resonate with them. For young Gen Z audiences, these festivals are often their first exposure to the magic of live theatre. With the allure of the festival atmosphere complete with vibrant set designs, star performances, and the shared experience of attending shows, many youngsters are finding a new avenue for entertainment.

“Theatre festival season is the best time to go to the theatre. It’s not just about watching a play, it’s about the whole vibe of the event. You get to see stars perform, and sometimes, the stories really connect with what we are going through in our lives right now,” says Ayesha, a 25-year-old University of Mumbai Student.

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Drama draws Gen Z

This growing trend of attracting younger audiences is not by accident. Theatre festivals have been meticulously designed to cater to the tastes and preferences of young audiences, many of whom are bilingual or multilingual. The inclusion of regional theatre — particularly plays in languages like Marathi, Gujarati, and Hindi — has proven to be a successful strategy. This provides accessible and relatable content, so these festivals are helping theatre regain its appeal to younger audiences who may not always have had access to live performances outside their regional languages.

For instance, NCPA’s Gujarati Theatre Festival, which showcases the rich traditions of Gujarati drama, has become an annual highlight for theatre lovers in Mumbai. And this year, the festival returns after a long hiatus. What makes this festival unique is its ability to combine the traditional elements of Gujarati theatre with modern storytelling techniques, appealing to both older generations.

“Theatre is the heartbeat of India’s cultural expression, and it is our responsibility at the NCPA to preserve, champion, and elevate these vibrant traditions,” says Bruce Guthrie, Head of Theatre and Films at the NCPA. He further adds that the festival will celebrate Gujarati language, stories, and artistic innovation. “This festival is a space where the past and present of Gujarati theatre intersect and where artists and audiences come together to rediscover the transformative power of performance. We hope Vasant continues inspiring new generations of Gujarati theatre-makers and reminds us of the cultural richness of this language and its storytelling traditions.”

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Vibing with the play

Similarly, Prithvi Theatre, a name synonymous with Mumbai’s vibrant theatre culture, continues to be a puller for both seasoned theatre-goers and younger audiences. The Prithvi Theatre Festival, an annual event held in November, offers a curated selection of plays that range from contemporary works to classical performances. The festival maintains to stage quality regional and experimental theatre, which makes it a prominent destination for young people, including those in their twenties and thirties who may otherwise be more inclined toward the commercialised offerings of film and television.

"I really enjoy going to the theatre for a play. It's such a different vibe from watching something on a screen. There’s this energy in the room that makes everything feel more real and alive. I’d definitely be up for going to a theatre festival. It’s a fun way to see different kinds of performances and discover new stories and talent. Plus, it’s a nice change from the usual weekend plans. I think it’s cool to support the arts and just get lost in a live show for a while," says Smruti Patwa, a digital marketing professional in the city.

Shubham Saxena, a 23-year-old associate in a tech firm in Mumbai says young audiences today are not just looking for entertainment but want to experience something real. "Something challenges them. Festivals like Prithvi are perfect for that. The plays are so diverse, and you never know what to expect. You get exposed to so many different genres and forms of theatre,” says Shubham.

Spotlight on stories

It's not just the traditional theatre festivals like NCPA and Prithvi that are making waves. Other festivals like Delhi’s Bharat Rang Mahotsav, one of India’s largest theatre festivals, also play a crucial role in drawing younger audiences into the world of theatre. The festival celebrates the best of Indian theatre and has evolved into a cultural event that includes performances in a variety of languages and styles. 

"When we started this festival back in 1999, we gathered audiences from all walks of life and shows used to be housefull. The youngsters were not distracted at that time with the internet so they had more interest in theatre," says the former director of NSD, Ram Gopal Bajaj, who started the festival back in late 90s.

Star power

Many believe that the rise of celebrity culture has also played a role in this revival. Over the years, well-known film and television stars have taken to the stage. They surely draw their large fan bases to the theatre. While some critics argue that this celebrity-driven approach dilutes the authenticity of the medium, it cannot be denied that these performances help raise the profile of theatre and draw a younger crowd, many of whom would otherwise have little exposure to the art form. At the same time, these stars often collaborate with experienced theatre directors and writers, which makes the performances both entertaining and artistically rich.

"Celebrities are a plus point but may be for the younger audience. People who want to see a play and understand theatre would not be attracted by who is performing but who is the director and what is the play about," opines, NSD graduate and noted director Rajendra Panchal.

For many young theatre-goers, it’s the combination of star power and the intimate experience of live theatre that draws them in. “It’s more exciting because you are seeing them perform live, and it’s something you can’t get from a movie. But it’s also about the thrill of being part of a live audience that you don’t get from watching on TV or in a cinema," says Priya Waghle, a 19-year-old student who recently attended Naseeruddin Shah's production at Prithvi.

Just a click away

Additionally, the role of social media cannot be underestimated in this cultural shift either. It's easy for organisers to reach out to young people who are constantly looking for new experiences to share with their online communities.

Moreover, these festivals are often not just about the plays themselves but about creating an entire theatre ecosystem. Workshops, discussions, and meet-and-greet sessions with actors, directors, and playwrights provide a deeper engagement with the art form. "These interactions allow young audiences to feel connected to the world of theatre, rather than just passive spectators, " says Siraj Ahmed Bhati of Rainbow Society and organiser of National Mime Festival.

Affordable for youth

The accessibility of ticketing—often through affordable student discounts and packages—further strengthens the relationship between young people and theatre. Festivals have become spaces where young professionals, students, and enthusiasts can gather, learn, and experience the unique energy that live performances bring.

"Theatre festivals are not only about showcasing the best of theatrical art; they are actively including a new generation of theatre lovers by finding new ways of telling stories. There are directors who do immersive theatre which is very modern and new to India. One can't deny that these experiences will draw audiences into theatre," says Dev Faujdar, the founder of Maa Theatre in Mumbai.