Morrisons shoppers 'not happy' as it axes popular loyalty scheme deal

Morrisons has axed two of its loyalty scheme offers - leaving shoppers furious. The previously ran Fish Fridays and Steak Saturdays promotions which gave More Card customers 20% off fish and steak from its Market Street counters.

However, these offers have recently been pulled - with adding 125 fish and steak products to its three for £10 deal instead. Shoppers have been reacting to the news on social media.

One person commented on Morrisons’ page: “You have finished with 20% off the fish Friday and Steak Saturday not happy.”

In a separate post, another said: “Are Morrisons stopping the 20% Fish Fridays and Steak Saturdays? Manager last week told me they were stopping it, offers no longer showing on the app!”

A spokesperson from Morrisons told : “Market street is an important part of Morrisons and we are working hard to maintain what customers really want, modernising our proposition and maintaining what is in our DNA as a company.”

It comes after Morrisons announced it is closing 35 meat counters, along with 35 of its fish counters. The supermarket is also getting rid of 52 in-store cafes, all 18 of its Market Kitchens, 13 florists and four pharmacies.

Morrisons also closed 16 of its Morrisons Daily convenience stores last month, with a final branch in Haxby to shut on May 14. Morrisons said a "wide-ranging review" found these services were not cost-effective.

The supermarket is also looking to "mitigate recent significant cost increases" including an increase in and the .

The majority of employees affected by these changes are being offered alternative roles elsewhere in the company, but the grocer confirmed there will be around 365 jobs at risk of redundancy.

But in better news, Morrisons has announced that More Card customers can now donate loyalty points to the charity Marie Curie. The points can be donated in multiples of 1,000 points, which is the equivalent of £1, through the More Card App or More website.

Each donation will be converted into a monetary value and transferred to Marie Curie. Morrisons More members earn five More points on products when they scan their card in-store or online.

Once a customer has reached 5,000 points, they receive a Morrisons Fiver. This is worth £5 which can be redeemed on a future shop, in-store or online. Morrisons More also offers personalised discounts for shoppers.

Morrisons has confirmed it will be rolling its More loyalty scheme into all of its franchised stores this year, including its Morrisons Daily sites.

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