Sounds of the jungle during ITV advert breaks can only mean one thing - Ant McPartlin and Declan Donnelly are coming out of hibernation to host this year's series of Celebrity...Get Me Out of Here! The reality show returns to ITV at 9pm this Sunday (November 16), with the cast being revealed in recent days.
Those entering the Australian jungle include Angry Ginge, Aitch, Tom Read Wilson, Jack Osbourne, Martin Kemp, Lisa Riley, Shona McGarty, Vogue Williams, Alex Scott, Kelly Brook, Eddie Kadi and Ruby Wax. While the line-up might not be the most star-studded one the show has seen, some of the cast may be a hit with fans as they get to know them throughout the series. However, someone has to be voted off first - and my bets are on American comedian Ruby.
The 72-year-old has been appearing on British television on and off for decades, but her brash and opinionated personality has made her unpopular.
Many people remember Ruby for her abrasive comedic style and interviewing techniques, and they might not be willing to give her the benefit of the doubt when they see her enter the I'm A Celebrity camp this weekend.
Has she finally mellowed - or is she just as harsh and loud as she once was during her rise to fame in the 1980s?
Before we judge her by her past behaviour, it's essential to note that she has made a significant name for herself as a comedian, actor (who has appeared in shows like Red Dwarf and Absolutely Fabulous), and writer.
Perhaps, I'm A Celebrity...Get Me Out Of Here! will be somewhat of a redemption arc for the star. If she's up for taking part in Bushtucker Trials, gets along with campmates, and offers viewers sprinkles of humour, she has the potential to stay on the programme for the full three weeks.
I hope I manage to warm to her, but I've struggled when she's appeared on television before, finding myself switching channels. Ruby, please prove me wrong and stop me from voting you out.
I'm A Celebrity...Get Me Out of Here! airs at 9pm on ITV and ITVX on Sunday.
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